Get 'direct-to-client ready'
The old model is breaking.
This presents a huge opportunity for production houses set up to respond. But the goals, needs and fears of a brand team are very different to those of an agency.
Winning high value direct-to-client work calls for new approach.
Rumrunner's consulting service is designed to launch and fine-tune your unique direct-to-client strategy. Our strategists have years of experience pitching to the brands you'll be targeting, from within the most effective advertising agencies around. They know what Marketing Directors want to hear, how to speak to corporate CEOs, and the art of taming nervous Brand Managers.
We have three packages to choose from.
Our strategists will help you:
- Understand what clients want to hear, and how to give them confidence they need to award a high value job
- Identify the most fruitful type of clients to target
- Suggest brand changes to appeal to high value clients
- Identify your point of difference from every other production company vying for the same work
- Develop a plan for how to win business when you’re hampered by lack of resource
£1200 + VAT
THE DEEP DIVE
Following in depth discussions with stakeholders, we will create a bespoke direct-to-client strategy that includes:
- A custom direct-to-client sales funnel covering awareness, interest, decision, action
- An introductory presentation that can be tailored for each new lead
- Development of your direct-to-client brand story and web copy
- A strategy document delving into the details of how your production house should behave externally (brand positioning) and internally (process/mentality) in order to have maximum appeal
- A detailed analysis of what makes you stand out compared to other production houses
- A suggested breakdown of the services you should offer, and how to plug the gaps
- A plan for identifying and targeting clients who will be most receptive to cold outreach
£5500 + VAT
THE FULL MONTY
Our strategists will come in-house and hold interactive workshops with you and your team. The style and content of these sessions will be dictated by your specific needs, goals, and how much experience you have working directly with brands.
QUOTE ON REQUEST
Get in touch with Richard if you'd like to learn more about these services.